Enlightened Edibles has handcrafted the first ever Organic Raw Probiotic Cacao Fruit Chocolate. They are also New Zealand’s first Supplemented Chocolate Company. The aim was to create a logo that reflected the product's infusion of science and nature. The icon is symbolic of two DNA strands, the blue strand representing science and the green strand representing nature. Two letter E's can also be seen within the icon. Imagery of nature is used to add the natural element, while tones of the brand colours are used throughout the imagery to keep all branding cohesive.